GUSMAO runs direct-to-consumer storefronts in beauty, home and fashion. Suppliers hold the inventory; we own everything the shopper touches — the store, the traffic, the checkout and the aftercare.
Everything the shopper touches is ours to run. Everything heavy — warehouses, stock, dispatch — stays with the partners built to carry it.
Branded storefronts with curated catalogs, localized pricing and a checkout tuned for each market — built, owned and operated in-house.
Daily paid-social media buying and creative production. We find the audience for every product ourselves — no agencies in the loop.
Orders route to the vetted supplier partner holding the stock, who ships straight to the customer — while we run tracking and aftercare.
Our business activity in Ireland is retail sale via the internet — non-store retail of consumer goods — carried out as a sole trader registered with the Revenue Commissioners. It is exactly what we do: operating the retail layer between shoppers and supplier inventory.
Six stages, one pipeline. Built once, then repeated for every product we take to market.
Supplier vetting, product selection and commercial terms — before anything goes live.
Storefront, offer and content on Shopify infrastructure, localized per market.
Paid-social campaigns and creative testing put the product in front of the right audience.
Each confirmed order routes to the partner warehouse holding that inventory.
Tracked shipping to the customer, with our team on support and after-sales.
Delivery times, support tickets and campaign data feed the next cycle — winners scale, the rest gets cut.
Each vertical runs as its own storefront, with dedicated suppliers, positioning and customer base — on the same operating pipeline.
Styling tools, hair treatment and personal-care devices — our lead category, sold across Ireland, the United Kingdom and the European Union.
Cookware, small appliances and home essentials — practical, giftable products for everyday cooking and household routines.
Lifestyle footwear, bags and fashion accessories, positioned for value-driven shoppers in the EU and UK.
GUSMAO is an independent retail operation registered in Ireland and run from Dublin. We stay deliberately small: a focused portfolio of stores, one repeatable pipeline, and supplier relationships we can actually vouch for.
The split is simple. We answer for everything the customer experiences — the store, the advertising, the checkout, the support. Our supplier partners answer for what they do best: holding inventory and dispatching it fast. That division keeps us lean and keeps delivery honest.
Today we sell across Ireland, the United Kingdom, the European Union and the United States, adapting each store's language, currency and logistics to its market.
João operates GUSMAO as a sole trader registered in Ireland, overseeing supplier relationships, store operations and market expansion across the portfolio.
Supplier proposals, commercial inquiries or anything about our stores — messages land with the team that actually runs them.